The Golden Gate National Parks Conservancy wanted to do something unique to celebrate the 75th anniversary of the Golden Gate Bridge. They wanted an experience that would feel monumental, and they wanted people all over the world to be able to participate. Teaming up with Google, the Golden Gate National Parks Conservancy, and Goodby Silverstein Partners, we set out to build the world's longest virtual bridge.
The idea was to create a website that allowed users to connect any bridge in the world to the most famous bridge of all: the Golden Gate Bridge. We were responsible for the user experience and development of the site. It was live for the year-long anniversary of the bridge, as part of the overall campaign to raise awareness of the anniversary.
We loved paying homage to one of our state's most impressive feats of engineering by doing what we do best. We proudly helped users to connect the world's longest virtual bridge. It spanned over 18,000,000 feet long with contributors and bridges from over 109 different countries. The Golden Gate awareness campaign was a huge success, due in part to our efforts on Band of Bridges.